Dupe has just made a $550,000 investment into $KLED, and are partnering up to enrich hundreds of millions of commerce data points.

Dupe is one of the fastest-growing shopping networks on the internet. Approaching $100 million in GMV this year and on track to 5× that within the next 12 months.

Over the last four months, Kled has expanded beyond data collection to full scale data enrichment/labeling, building enterprise infrastructure that turns raw data into structured, insight-rich training sets for next-generation AI.

Unlike traditional shopping platforms, Dupe is platform-agnostic, it sees shopping behavior across the entire internet. This gives rise to a massive opportunity: to understand not just what users buy, but why they buy. Through Kled’s enrichment layer, we’re mapping shopping journeys in granular detail:

• Identifying product discovery patterns

• Understanding brand affinities

• Measuring historical price sensitivity and intent

• Predicting cross-category purchase paths

Dupe will use this enriched dataset to power shopping LLMs capable of anticipating needs, personalizing recommendations, and reducing friction from discovery to checkout.

In the coming months, Kled and Dupe will continue deepening this collaboration as we use this data to enhance their user experience.

We’re excited to push past our limits and create the perfect labeling infrastructure for this data. Kled will continue to compete with not only the data collection giants but also the data enrichment unicorns that are worth billions of dollars.